IVI Online Cinema Sets Up a Platform for Sports Content Creators

IVI, Russia’s largest legal online cinema, now allows users to independently upload and monetize original sports content of any format within the service: documentary, live shows, feature movies and TV shows, highlights, podcasts, TV sports shows, fitness classes and any other content type. The only content requirement is HD-resolution video and quality sound.

Content creators will be able to access the audience of Russia’s largest online cinema — over 50 million unique users, while IVI’s users will get original fresh content. Besides, content creators will be able to make money on their content. They will have several monetization models to choose from: revenue from ads, content lease or sale. IVI will also aid in promoting and presenting content within the service.

IVI Sports content has been available to the online-cinema users since 2020. Besides sports channels, a selection of feature films, sports documentaries and  fitness content, the service also broadcast UEFA Champions League and Russian Premier League.

IVI is online cinema No. 1 in Russia, with an audience of over 50 million unique visitors per month. ivi features an extensive catalog of films, cartoons, and TV shows. The film library of the online cinema features more than 80,000 units of content, and these are pictures of all six major studios, as well as more than 400 European and Russian independent filmmakers.